February 25, 2026
How Garmin Captures Event Contacts
How Garmin's events team brought Movebooth to sponsored events, and how Garmin captures contacts across its events.
How Garmin Captures Event Contacts
Garmin captured contacts across its events using Movebooth.
A sponsored event is a crowded place to earn attention. The sponsor pays for a presence at someone else's event, shares the space with other brands, and gets a short window with each guest. For Garmin, the global GPS and wearables company, that window is part of a busy calendar of brand events.
Garmin's events team brought Movebooth to its sponsored events.
This is how Garmin uses Movebooth at sponsored events and HR events to capture contacts across its events.
The Challenge: Making Every Sponsored Event Count
Garmin's events team travels to the events Garmin sponsors. External brand events sit alongside an active schedule of HR events.
Each event type has its own audience and goals. But they share the same core problem.
The lead capture gap
A sponsor's banner or table reaches people, but it rarely leaves a way to reach them again. Without a reason to share contact details, most guests walk away with no follow-up path.
For a sponsor, a guest who leaves without a follow-up path is reach the brand can't measure or build on.
Dual audience complexity
Garmin uses Movebooth for two kinds of events: external sponsored events and HR events, with different branding. One platform serves both.
The Solution: One Branded Photo Booth for Sponsored and HR Events
Garmin uses Movebooth at external brand events and HR events. The same platform powered external brand activations and HR events, with different branding on each.
Sponsored Events
Garmin's events team brought Movebooth to sponsored events.
To receive their photo, guests provided a phone number or email.
The result was a lead capture experience that felt natural to the attendee (they wanted the photo) and was highly optimized for Garmin's funnel (they captured the contact details of someone who'd engaged with the brand).
Key configuration at sponsored events:
- Custom overlays on every photo
- CSV export for immediate lead capture into any marketing platform
HR Events: A Community Night for a Local Youth Charity
Garmin's HR team uses Movebooth too, on its own channel with its own branding. The HR team's booth was used at a community night for a local youth charity.
The Results: Contacts Across Garmin Events
By the Numbers
📊 Contacts captured across Garmin events
📊 Multi-channel deployment across external brand events and HR events
Business Impact
Lead pipeline at scale
Capture works because the value exchange works: attendees want the photo of themselves, and providing contact information to receive it is friction-free. Compare that to badge scanning, which depends on staff remembering to scan.
A lead captured via Movebooth comes from someone who chose to engage with the brand experience and typed in their own contact details.
Dual-purpose platform ROI
Garmin's events team and its HR team both use Movebooth, each with its own branding. Two departments work from one platform.
Sponsorship amplification
Photos taken at an activation don't have to stay there. Each image can carry the brand's overlay, so an attendee who posts one extends the event's reach without paid distribution.
Key Takeaways for Sponsorship and Event Marketers
The Garmin case study shows a repeatable playbook for brands that sponsor events and also run internal ones.
1. Lead capture at sponsored events should match digital advertising standards
You track cost-per-lead obsessively in paid search. Apply the same rigor to sponsored events. Count the contacts the booth captures against your event traffic and your cost.
2. Remote management helps event programs on the road
If your team travels to the events you sponsor, you can't always have tech staff on site. Remote dashboard control means brand consistency and monitoring without extra travel.
3. One platform for multiple use cases maximizes ROI
Sponsored events and HR events have different branding and goals, but the same core mechanics: engage people, capture data, deliver branded content. Garmin runs both on Movebooth.
4. Photo quality matters for brand marketing
Every photo carries the brand, so it has to be one the marketing team can use for social content, internal communications and sponsorship recaps. Low-quality booth photos create liability; high-quality branded photos create assets.
Why This Works for Sponsoring Brands
Garmin's use of Movebooth shows how a sponsoring brand can treat each event as a source of contacts as well as reach.
Event sponsorship is expensive and competitive. Every sponsor at an event is competing for the same guests' attention. The sponsors that win aren't just the ones with the biggest presence; they're the ones who leave with the most contacts and the best follow-up.
Lead capture at your sponsored event turns your sponsorship investment into a measurable pipeline input, and that's the case you can make to your marketing leadership.
For a deeper breakdown of event photo booth strategy, including placement, staffing, and ROI calculation, see the Trade Show Photo Booth Guide.
If you're evaluating photo booth platforms for your event program, the How to Choose a Photo Booth guide covers hardware specs, software tiers, and the rental vs. buy decision in detail. And for a full comparison of Movebooth against Simple Booth, Touchpix, and Photo Booth Supply Co's Fiesta software, see Best Photo Booth Software 2026.
Getting Started with Event Lead Capture
Garmin's approach, lead capture across its events, works for any brand with an event program and a clear lead capture goal.
The setup is straightforward. Movebooth ships to your event location and exports leads as CSV for immediate import into your CRM. Your team manages branding and monitoring from your home office dashboard.
If you have one sponsored event on the calendar this year, rent first. At $399, you'll prove the concept before any capital investment. If you're running several events, the purchase + software subscription math makes more sense. Contact our team for a custom quote.
Rent for Your Next Event ($399) → | Talk to Our B2B Team →
FAQ: Event Lead Capture with Photo Booths
1. How do photo booths improve lead capture at sponsored events?
Photo booths improve lead capture at sponsored events by creating a compelling value exchange: attendees receive a professional, branded photo of themselves in exchange for their contact information. Because attendees actively want the photo, they enter their own contact details to receive it.
Garmin captured contacts across its events using this model.
2. Can a photo booth be managed remotely for events in different cities?
Yes. Movebooth's cloud dashboard lets your marketing team update branding, overlays, and delivery messages from any device, without physical access to the hardware.
3. How does Movebooth export lead data for CRM use?
Movebooth captures contact data including name, email, phone number, ZIP code, and date of birth, then exports via CSV for import into any CRM or marketing automation platform.
4. What is the ROI of a photo booth at a sponsored event?
Photo booth ROI at a sponsored event is calculated by comparing cost-per-lead against your standard acquisition costs. Divide what the booth costs you for the event by the leads it captures.
Compare that with what badge scanning or digital advertising costs you per lead.
5. How does a photo booth work at a sponsored event?
At a sponsored event, a Movebooth activation works as follows: the booth is positioned in a high-traffic area of your sponsor space. Guests step up to the booth and capture a photo or animated GIF.
To receive the image via SMS, they enter their phone number, and the text links to their photo. On Pro plans and above, a guest who chooses email instead gets a delivery email that can carry your CTA button: "Schedule a Demo," "Download the Spec Sheet," or any link you choose. After the event, you export the leads as CSV for follow-up.
6. Can one photo booth platform handle both sponsored events and internal company events?
Yes. Movebooth's remote dashboard lets you maintain separate branding configurations for different event types without separate hardware.
Garmin used Movebooth for external sponsored events and for HR events, including a community night for a local youth charity. Each team had its own branding.
Garmin is a registered trademark of Garmin Ltd. Movebooth is not affiliated with or endorsed by Garmin. Case study reflects Garmin's documented use of the Movebooth platform.
About Movebooth: Movebooth is an iPad-powered photo booth platform built for brand activations, trade shows, and event marketing. Used by brands including Garmin, Coca-Cola, NYX Professional Makeup, and AdventHealth. Rental from $399. Learn more at movebooth.com.
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