Privacy Policy

This Privacy Policy explains how Movebooth, LLC (“Movebooth,” “we,” “us,” “our”) collects, uses, shares, and safeguards information when you use our Sites, Applications, and Services. By using the Services, you agree to this Privacy Policy. If you do not agree, do not use the Services.

1) Roles Under Privacy Law

• Event Data (photos, contact details, selections) captured at an event configured by an Operator: the Operator is the “controller,” and Movebooth is the “processor.” The Operator determines purposes and means.
• Movebooth Operations Data (account/billing, product analytics, security, Sites): Movebooth is the “controller.”

Where required by law, international transfers are supported by appropriate safeguards (e.g., EU Standard Contractual Clauses and the UK IDTA/Addendum). Our principal processing location is the United States.

2) Information We Collect

2.1 You provide

• Event captures and inputs (photos, GIFs, videos, text), sharing destinations, contact details (email, mobile number), and preferences.
• Operator registration details (name, business info, email, phone, billing/contact, role).
• Communications you send to us (support requests, surveys).

2.2 Automatically collected

• Device and usage data (IP address, device type, OS, app version, browser/user-agent, referral URLs, event logs, crash/diagnostic data, and limited analytics data).

2.3 From third parties

• Payment processors (limited transaction metadata); service providers (fraud prevention, security signals); optional social platforms you choose for sharing.

No sale of biometric identifiers. We do not collect or store biometric identifiers or face templates. If such features are introduced, we will provide a separate Biometric Notice and Consent and retention schedule.

3) How We Use Information

• Provide, operate, secure, and troubleshoot the Services;
• Deliver your requested features (capture, galleries, links to your device, and optional sharing);
• Communicate with you (transactional messages, service notices; marketing only with consent where required);
• Analyze and improve the Services (quality, performance, safety);
• Comply with law and enforce our terms.

Operator Marketing. Operators may use contact details collected at their events for marketing according to their own privacy notices and legal obligations. Operators are solely responsible for their marketing.

4) Sharing of Information

• Operators (for End-User captures at their events);
• Service providers (cloud hosting, storage/CDN, SMS/email delivery, analytics, payments) under contracts restricting their use of data;
• Law enforcement or regulators where required;
• Successors/assigns in a merger, acquisition, or corporate transaction.

We do not sell personal information. We do not share personal information for cross-context behavioral advertising unless you explicitly consent via cookie/banner choices.

5) Retention

We retain event photos and associated contact information for as long as necessary to provide the Services, fulfill the purposes described in this Privacy Policy, and comply with our legal obligations. Operators may configure retention periods through Admin tools where available.

6) Your Choices & Rights

6.1 End Users

• Access/Deletion. Request access to or deletion of your photos and related contact info via links provided with your event gallery or by emailing privacy@movebooth.com.
• Opt-outs. For any marketing messages, use the unsubscribe link or reply STOP (SMS) as available.

6.2 Operators

Use account settings or contact us to exercise access, correction, or deletion for your account data.

6.3 EU/UK and other regional rights

Where applicable, you may have rights to access, correct, delete, restrict or object to processing, and data portability. You may withdraw consent at any time. You may lodge a complaint with a supervisory authority.

7) Cookies, Analytics, and Ads

We use essential cookies and similar technologies for authentication, security, and core functionality. With consent where required, we use analytics/advertising cookies. You can manage choices via our cookie banner or browser settings.

We use visitor identification technology to understand which businesses and organisations visit our website. This may involve processing IP addresses and related business identity signals for sales and marketing purposes.

We honor Global Privacy Control (GPC) signals where required and offer “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” links for California users.

7.1 B2B Visitor Identification

We use Leadsy.ai (leadsy.ai), a B2B visitor identification service, on the Movebooth website. Leadsy.ai processes your IP address and related network signals to identify the company or organization associated with a website visit. This helps us understand which businesses are researching Movebooth and follow up with relevant outreach.

Data collected: IP address, approximate geolocation derived from IP, inferred company or organization identity, browser metadata, and pages visited.

No individual consumer tracking. Leadsy.ai is a B2B service. It identifies companies and business entities — not individual consumers — based on network signals. It does not use advertising cookies or cross-site behavioral tracking.

Lawful basis: We rely on legitimate interests (GDPR Art. 6(1)(f)) — specifically, our legitimate interest in understanding which businesses visit our site so we can engage potential B2B customers. This processing is proportionate and does not override the fundamental rights of individuals, as it targets business entities rather than individual consumers in their personal capacity.

Opt-out: If you wish to prevent Leadsy.ai from processing your organization's network signals, you may contact us at privacy@movebooth.com or consult Leadsy.ai's own privacy documentation at leadsy.ai.

8) Children

We do not knowingly collect personal information online from children under 13 without verifiable parental consent. End Users ages 13 and older may independently consent to use the Photo Features. For unaccompanied minors, the Operator must secure verifiable parental or guardian consent prior to use.

9) Security

We employ reasonable and appropriate safeguards (encryption in transit and at rest for photos and contact data; access controls; logging; vulnerability management). No security program can guarantee absolute security.

10) International Transfers

We primarily process data in the United States and may transfer data internationally consistent with applicable law and approved transfer mechanisms (e.g., EU SCCs and UK addendum).

11) Changes to this Policy

We may update this Policy. Material changes will be notified and the “Effective” date will be updated. Continued use indicates acceptance.

12) Contact Us

Movebooth, LLC
7901 4th St N, STE 8225, St Petersburg, FL 33702
Privacy: privacy@movebooth.com
Legal: legal@movebooth.com