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November 10, 2026

What to ask guests at a brand activation photo booth

Ask for the fewest details your team will use. At most brand activations that means a name and an email address, or a phone number if you plan to follow up by text.


Decide the follow-up first

Write down what happens after the event before you pick fields. Leave out the phone number if nobody will call, and the ZIP code if nobody will mail anything.

The fields Movebooth can ask for

Movebooth has three plans, Lite, Plus and Pro. Plus and Pro collect contact details. Lite does not.

On Plus and Pro, the booth can ask for name, email address and phone number. It can also ask for ZIP code and date of birth. You choose which fields appear and whether each one is required. The form appears after the guest takes their photo, and they enter their details to receive it.

If you add a date of birth, guests type their own. Movebooth does not check ID, so at a 21+ event, check ID at the door.

Terms and permission

Movebooth shows its own Terms line at every booth, and you can't change or remove it. Movebooth also uses guests' contact details for its own marketing, as its Terms describe. You can add your own terms text for guests to read before they share, and the pricing page lists which plans include that. Your privacy notice should cover the booth, so ask your legal team to review the wording you use around it.

Getting the list out

Download your leads as a CSV file, a spreadsheet format, from your Movebooth account during the event or after it. Movebooth doesn't connect directly to a CRM, the system where your sales team tracks contacts. You can import the file into HubSpot or Salesforce, or any other CRM or email tool that takes CSV uploads. Each row has a timestamp.

If the venue's Wi-Fi is weak

Leads are stored on the iPad and sync when the connection returns. Texts and emails to guests also wait for the connection, so sharing a phone's data connection with the iPad makes a good backup.

How lead capture works · Rent a booth with lead capture

Turn your next event into a lead list.

Rent a Movebooth for a single activation from $299, or buy the photo booth and own your results outright.